The Digital Media Essentials Centro Certified program is based in our Chicago headquarters, and perfect for anyone looking to gain a fundamental understanding of the digital advertising landscape.
About the event
This program takes attendees on a digital media deep-dive. Learn how to plan, buy, and execute digital media, and leave this educational event with a solid understanding of digital media fundamentals.
What to Expect
The Digital Landscape—Now and Then
In order to understand today’s digital media landscape, we’ll take a look at how it was born. It has evolved over the years—as user-behaviors and technologies have shifted, so did the way ads were bought and sold.
Understand the different payment models advertisers can use when buying and selling digital ads.
There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.
Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.
Discover how inventory is bought and sold from publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.
We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!
Recognize the most important differences between first-party, second-party, and third-party data.
Talk through the media planning process and learn how to work with the tools that you have at your disposal.
Campaign Planning & Conversion Tracking
Analyze the parameters of campaign planning and conversion tracking, and learn how to effectively use these tools to tell a powerful story about your campaign. Discuss what they are and when to recommend them, best practices for implementations, and how to test pixel strategies.
Understand the history of private marketplaces and why they’re important to the digital landscape. Also, learn how to use, plan, and leverage them most effectively.
Recognize the most important differences between first-party, second-party, and third-party data. Also, discuss data partners and best practices for using data.
Our experts provide an overview of custom segments—including, when, where, and how to use them, as well as how to select the right partner to meet client goals and business objectives.
Smart optimizations fuel campaign success. Master specific strategies for the use of Machine Learning, Algorithmic, and Manual optimizations.
Director, Client Learning
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