Digital Media Essentials Hub

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Company Culture

What makes a company culture world class? Learn what it takes to be a culture champion at Centro.

9:00 AM

Company Culture

What makes a company culture world class? Learn what it takes to be a culture champion at Centro.

Ryan Manchee

VP, Media Innovations & Technology

Chicago Athletic Association Hotel

12 S. Michigan Ave., Chicago, IL 60603

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• Take a selfie at The Bean!

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About

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Digital Media Essentials

Come to learn. Stay for the tech.

The Digital Media Essentials Centro Certified program is based in our Chicago headquarters, and perfect for anyone looking to gain a fundamental understanding of the digital advertising landscape.

Upcoming Events

About the event

This program takes attendees on a digital media deep-dive. Learn how to plan, buy, and execute digital media, and leave this educational event with a solid understanding of digital media fundamentals.

What to Expect

The Digital Landscape—Now and Then

In order to understand today’s digital media landscape, we’ll take a look at how it was born. It has evolved over the years—as user-behaviors and technologies have shifted, so did the way ads were bought and sold.

Payment Models

Understand the different payment models advertisers can use when buying and selling digital ads.

Define Success

There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.

Digital Channels

Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.

Inventory Types

Discover how inventory is bought and sold from publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.

Programmatic Advertising

We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!

Data Types

Recognize the most important differences between first-party, second-party, and third-party data.

Media Planning

Talk through the media planning process and learn how to work with the tools that you have at your disposal.

Featured Speakers

Christine Kim

Director, Client Learning

Accommodations

We’ve pulled together a list of recommended hotels in the area:

Chicago Athletic Association Hotel

12 S. Michigan Ave., Chicago, IL 60603

Kimpton Gray Hotel

122 W. Monroe St., Chicago, IL 60603

Renaissance Chicago Downtown

1 W. Wacker Drive, Chicago, IL 60601

Fairmont Chicago Millennium Park

200 N. Columbus Drive, Chicago, IL 60601

Hyatt Regency Chicago

151 E. Upper Wacker Drive, Chicago, IL 60601

Things to Do

Looking for things to do while in Chicago? Here are some local favorites to enjoy during your visit.

For more things to do around Chicago, click here.

• Take a selfie at The Bean!

• Cruise the Chicago River and learn something new by going on a Chicago Architectural Boat Tour.

• Explore Chicago’s 18-mile long shore front by taking a stroll along the Lakefront Trail.

• Shop ‘til you drop while walking The Magnificent Mile – a 13 block stretch with endless shopping possibilities.

• Dig into the Chicago food scene and enjoy Classic Chicago Foods.

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